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Merim Bilalić author of The Neuroscience of Expertise analyses the up and coming richest boxing match in history and predicts the outcome using neuroscience theory.
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Originally posted on Tact Technology In commercials for AXE deodorant, popular with adolescent boys, its qualities are always advertised in roughly the same way: by showing that a man – however unattractive – becomes irresistible to women when he smells of AXE. This modern variation on the love potion illustrates the kind of fantasy of control […]
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Blog post written by Scott Geller, Editor and Co-Author Some have suggested B. F. Skinner was a dreamer, authoring the book Walden II about a utopian society in which everyone lives ideal interdependent lives (Skinner, 1948). I have also been called a dreamer by many in the behavioral science community because of the 4.5 decades of […]
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