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My Orientation to The Press and BookExpo America By Frances Bajet, Publicity As I’m completely new to both the Press and BookExpo America (aka BEA), I really had no idea what to expect when I found out on my first day that I would be working at Cambridge’s booth. To be honest, the idea of talking to the media and the general public about Cambridge made me want to hide in the supply closet — I had only started work on Monday and was assigned three days later to help run the booth for a full day.
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