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Yearly Archives: 2010

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  • 5 Aug 2010

    Fish with Fanged Tongue – A Discovery in the Census of Marine Life

    From National Geographic: "Australia's 'terrifying' dragonfish uses its many fangs—which even stud its tongue—to hook hard-to-find prey in the cold, dark depths, scientists say. The banana-size fish is one of tens of thousands of both known and new species included in a new inventory released today by the Census of Marine Life, a decade-long ocean-exploration project." What be in the sea?!

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  • 3 Aug 2010

    Is there really such thing as an ethical consumer?

    Recently, marketing associate Abby Lindquist and I sat down with Timothy M. Devinney: an Australian-American business guru/consultant/professor who flies about 380,000 miles a year, has offices on several continents, and is known for solve countless business and marketing issues. He explained how businesses and companies market a product that is both good for business and the environment that doesn't rely entirely on consumer's guilt, but rather taps into their spending habits, values, and needs.

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  • 28 Jul 2010

    The paradox in defining the City of Angels

    The New York Journal of Books looks at the authors of Los Angeles to attempt to define America’s new second city: is it a palm-shaded paradise with great weather or a vapid silicone desert of asphalt?

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  • 27 Jul 2010

    How to Help the Congo Toward Democracy

    Will democratic elections aid Congo in quest for a pathway to peace? Author Séverine Autesserre blames the failure of peace-building in Congo on the national-level “election fetish” of international aid culture and says security problems are mainly local and need to be solved by corralling spoilers, strengthening local capacity, and setting up working legal institutions […]

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  • 27 Jul 2010
    Anna O. Law

    Immigration in Arizona: is the Federal or State government in the right?

    In today's Cambridge Blog post, Anna O. Law tackles the legality of the Obama Administration's lawsuit against the State of Arizona.

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  • 16 Jul 2010

    A Q&A with Patricia Palao, promotions designer

    This week we met with one of our in-house designers, Patricia Palao. Here she explains her role as an in-house designer and what sort of things she designs for Cambridge and what she has learned during her years in the book industry and at Cambridge.

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  • 13 Jul 2010

    Norman Maclean discusses the potential looming Silent Summer

    It has been called the "Domesday book of British wildlife" – Silent Summer, compiled by 40 of Britain's leading scientists, provides a complete picture of the state of the Britain and Ireland’s wildlife. I asked editor Norman Maclean about his favorite animals and finds around the world.

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  • 2 Jul 2010

    The view from Cape Town

    Hey all, did you know we have an office in Cape Town, South Africa? And like yours truly, they’re stoked about World Cup. Here’s a blog from our South Africa marketing guru, Ashley Parsraman.

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