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  • 15 Jun 2017
    Maarten Derksen

    How to be Irresistible

    Originally posted on Tact Technology In commercials for AXE deodorant, popular with adolescent boys, its qualities are always advertised in roughly the same way: by showing that a man – however unattractive – becomes irresistible to women when he smells of AXE. This modern variation on the love potion illustrates the kind of fantasy of control […]

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